Digital Transformation: Key Drivers and Disruptors

by Jeremy Swinfen Green
access120 days access
cpd hours1 CPD hours
priceFree

This course will enable you to:

  • Understand the importance of digital transformation for senior management and the underlying forces driving it
  • Learn why digital transformation is a whole-of-organisation issue and why careful planning and preparation is key
  • Ensure you can manage changes in digital technology successfully

Digital transformation is a huge opportunity, but managing it effectively requires vision, leadership and common sense. This short course will show you what this means for finance people, and where on earth to start.

1-hour module. This short course has been taken from Digital Transformation Strategy: Getting Started.

Digital Transformation: Key Drivers and Disruptors

  • Introduction
  • Digital transformation explained
  • What is digital transformation?
  • Failures
  • Future disruptors
  • Understanding disruption
  • Analysing your market
  • What's driving digital transformation?
  • Digital transformation Q&A
  • Technology briefing
  • Are you a techie?
  • Living up to your potential
  • Opportunities for the finance function
  • Reflection

Jeremy Swinfen Green has been working in online marketing, communication and business strategy since 1993.

In 1995 he was appointed the first Digital Media Director by Aegis, the holding company of the Carat media agency group. Subsequent to that he worked as Strategic Operations Director for media owner emap digital, Managing Partner at digital consultancy iLevel Generator, Digital Director at direct response agency MC&C, and Managing Director at the user experience consultancy Amberlight.

He has run Social Media Risk Consulting and its sister agency Mosoco, which provides social media marketing services, since 2013.

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