Deregulation has placed many practices under unprecendented pressure. Large practices have started competing with medium-sized ones, and some medium-sized practices are having to compete with small ones. The recession is driving some clients out of business, which in turn is hitting income. Many practices are cutting costs. This often starts with marketing, seen as an expense – understandably, as it is often not easy to see what your money produces. But marketing done properly is an investment, not an expense. You can see what you get for your money.
This course provides practical marketing advice to enable you to achieve maximum results for your efforts. The course looks at why marketing matters, why potential clients should choose you, the priorities for success, successful direct marketing and finally, developing the brief.
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