Writing a Business Plan

by Chris Bruce
access120 days access
cpd hours4 CPD hours

This course will enable you to:

  • Understand what a business plan is
  • Turn your ideas into a business plan
  • Understand the essential components of a business plan
  • Consider relevant external business factors
  • Ensure consistency and accuracy in your business plan
  • Use your business plan as a benchmarker for success

Successful businesses and investors will have a track record in determining not only which projects are funded through to completion but also those that aren't taken forward. One key tool in the decision making process is the business plan.

Writing a Business Plan helps you to create a well-constructed business plan that enables decision makers to better understand the potential project, helps the owner of the business plan to fully think through the project and can then also be used as a benchmarker to track the success of the project.

Why produce a business plan?

  • What is a business plan?
  • What constitutes a successful business plan?
  • How can I turn my idea into a business plan?

Structure and format

  • What are the essential components?
  • What should the business plan look like?
  • How can I tell the story of my idea?

Tools and techniques

  • How do I do my market research?
  • What financial models might help me?
  • What external business factors should I consider?
  • What internal business factors might be important?

Successful business plans

  • How should I analyse the completed document?
  • How can I ensure consistency and accuracy?
  • How do I use the business plan as a benchmark?

Chris Bruce is Managing Director of Better & Better Ltd, a consultancy providing "business advice and project implementations" to a range of organisations from start-ups through to multinational corporations.

With over 25 years’ experience, he has overseen the implementation of countless products, systems and solutions from turn-key programs through to volume market products from initial idea through to end of life.

Chris has an MBA from Kingston University.

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