Communicating for Professional Success

by Anna Faherty
access120 days access
cpd hours4 CPD hours

This course will enable you to:

  • Understand the impact effective or ineffective communication has on you, your organisation and your professional career
  • Select and apply appropriate communication methods to achieve your goals
  • Improve your listening, speaking and writing skills
  • Collaborate effectively with others
  • Deliver persuasive presentations and negotiate successful deals
  • Communicate in difficult professional situations

Alongside your own technical expertise, communication is the key skill that influences your professional success. In a world where texts, emails and tweets are often sent without a second thought, the importance of a considered and effective approach to communication has never been greater.

This course demonstrates how to choose and use appropriate communication methods to achieve your individual and organisational goals. You'll explore how communication drives successful collaborations and wins support for ideas, while improving your listening, speaking and writing skills. You'll also discover how to communicate in some of the most challenging professional situations.

Communication in a professional context

  • How important is it to get communication right?
  • What is the essence of effective communication?
  • What are the key communication methods used by professionals?
  • What are the barriers to successful communication?
  • What skills do I need to be an effective communicator?
  • Is it ever acceptable not to communicate?

Sharing information with others

  • When should I share information with others?
  • What methods should I use?
  • How should I communicate in writing?
  • How can I communicate without words?
  • How should I use social media in a professional context?

Collaborating effectively

  • What role does communication play in team projects?
  • How can I establish rapport with others?
  • How can I become a good listener?
  • How should I run a meeting?
  • How can I facilitate communication between others?
  • How should I evaluate my performance?

Persuading and negotiating

  • How can I engage people who have no interest in what I'm saying?
  • How can I win over the audience during a presentation?
  • What's the best way to negotiate?
  • How can I say "no" without causing offence?
  • How should I sell myself in a pitch or interview?
  • How can I persuade people not to do something?

Communication in challenging circumstances

  • How do I make myself understood in international contexts?
  • What accessibility issues should I be aware of?
  • How should I talk about change?
  • How should I communicate in a crisis?
  • What's the best way to deliver criticism?
  • What can go wrong?

Anna Faherty is a writer, editor, researcher and educator who works across the publishing, museum and science communication sectors.

She collaborates with a diverse range of organisations to help them develop profitable products and effective, audience-focused communications. Her clients include the British Museum, Oxford University Press, Pearson and the V&A.

A scientist by training, Anna built up almost two decades of commercial product development and management experience, gained in higher education and professional publishing, before setting up her own consultancy business. She has also served as the Trustee of a small local museum and is sensitive to the needs of international audiences, having studied and worked in the UK, Australia, South Africa and the Seychelles.

Anna has delivered workshops and webinars for ACCA and the AIA and has lectured at City University, Kingston University, Oxford Brookes University and University College London. She is the author of two books (both published by Wellcome Collection) and her research paper on novel business models was recognised by an international award for excellence.

You can find out more about Anna's professional experience at:, or follow her on Twitter at @mafunyane.

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ACCA partner with to provide high quality CPD for members. As an ACCA member, you are required to complete at least 40 relevant units of CPD each year, where one unit is equal to one hour. 21 units must be verifiable; the other 19 can be non-verifiable.

Verifiable CPD
Your course counts as verifiable CPD, if you can answer "yes" to these questions:

  1. Was the learning activity relevant to your career?
  2. Can you explain how you will apply the learning in the workplace?

You select courses that meet these criteria, and as you complete each course you get a CPD certificate so you can provide ACCA with the evidence that you undertook the learning activity.

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