Managing Risk in Social Media

by Jeremy Swinfen Green

Understand, identify and manage risks and learn to protect your organisation from damages that may be caused by social media.

This course is not currently available

This course will enable you to

  • Identify social media risks and assess their potential effects
  • Understand both external and internal risks of social media
  • Know where to look for social media risks within your organisation
  • Learn the legal and reputational risks from social media
  • Audit risks for your organisation and prepare for a crisis

About the course

Social media is a powerful marketing tool for organisations but it is not without risk. These risks can have a major impact on you, your career and your organisation. And they can happen whether or not you are using social media.

Managing Risk in Social Media helps you analyse and prepare your organisation for the problems that may occur when using social media. It helps you navigate around how to handle internal social accounts and deal with external social media activity which your organisation may become involved in. Managing Risk in Social Media will not only help you to understand, identify and manage risks, but will also guide you in preparing to protect your organisation from damages that may be caused.

Look inside

imac
slide-1
slide-2
slide-3
slide-4
slide-5
slide-1-thumbnail
slide-2-thumbnail
slide-3-thumbnail
slide-4-thumbnail
slide-5-thumbnail

Contents

  • Social media and risk
    • What is risk in social media?
    • Why is social media a problem?
    • What different types of risk are there?
    • Where can you find risk within an organisation?
    • What is social listening?
  • Process risk
    • Why consider the process risks?
    • What strategic risks should I be aware of?
    • What are the IT risks from social media?
    • What are the HR risks from social media?
    • What compliance risks are found in social media?
  • Asset and value risk
    • Why are asset risks important?
    • How can social media damage share prices?
    • What are the legal risks from social media?
    • Is social media a wasted investment?
    • What are the intellectual property risks?
  • Reputational risk
    • Why is corporate reputation so important?
    • Protecting reputations online
    • Avoiding social media campaign disasters
    • Managing customer comments in social media
    • External websites
  • Managing and mitigating risks
    • Auditing risks
    • Preparing for a crisis
    • Spotting a crisis
    • What to do in a crisis
    • Learning from a crisis

How it works

Author

Jeremy Swinfen Green

Has been working in online marketing, communication and business strategy since 1993.

Reviews

You might also like

Take a look at some of our bestselling courses

This course is not currently available. To find out more, please get in touch.