Creativity for Finance Professionals

by Anna Faherty
access120 days access
cpd hours4 CPD hours

This course will enable you to:

  • Generate and evaluate solutions to problems and embrace new ways of working
  • Select and use appropriate tools to support expansive thinking and creative collaboration
  • Enhance your appreciation of clients’ and colleagues’ perspectives
  • Inspire others to think outside the box
  • Collaborate effectively with other creative professionals

In today’s constantly changing environment, successful professionals need a combination of technical expertise as well as the ability and resilience to solve problems and generate new ways of working.

Developing your creative thinking skills can be a powerful way to prompt new ideas, yet ‘being creative’ often feels chaotic, uncomfortable and unproductive. This course will give you the tools you need to improve your own creative skills, identify ways to enhance your creativity and help you apply it in the workplace.

Developing creative habits

  • What is creativity?
  • Why does creativity matter in the workplace?
  • How do creative people come up with ideas?
  • How can I become more creative?
  • What should I do if I feel uninspired?

Drawing connections and developing empathy

  • How do you draw connections between disparate concepts?
  • How does empathy impact on creativity?
  • How can I become more empathetic?
  • What resources and tools are there?
  • What’s the best way to engage with customer or client perspectives?

Managing the creative process

  • What is the creative process?
  • How can I evaluate and share ideas?
  • How and when should I involve others?
  • What are the barriers to creative collaboration?
  • What tools should I use to manage the creative process?
  • How can I stay creative under pressure?

Inspiring creativity in others

  • How can I inspire colleagues and suppliers to be more creative?
  • What’s the best way to evaluate creative performance?
  • What makes for an effective ‘creative’ brief?
  • How should I feedback on the creative ideas of others?
  • How can I keep motivation levels high during the creative process?

Anna Faherty is a writer, editor, researcher and educator who works across the publishing, museum and science communication sectors.

She collaborates with a diverse range of organisations to help them develop profitable products and effective, audience-focused communications. Her clients include the British Museum, Oxford University Press, Pearson and the V&A.

A scientist by training, Anna built up almost two decades of commercial product development and management experience, gained in higher education and professional publishing, before setting up her own consultancy business. She has also served as the Trustee of a small local museum and is sensitive to the needs of international audiences, having studied and worked in the UK, Australia, South Africa and the Seychelles.

Anna has delivered workshops and webinars for ACCA and the AIA and has lectured at City University, Kingston University, Oxford Brookes University and University College London. She is the author of two books (both published by Wellcome Collection) and her research paper on novel business models was recognised by an international award for excellence.

You can find out more about Anna's professional experience at:, or follow her on Twitter at @mafunyane.

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ACCA partner with to provide high quality CPD for members. As an ACCA member, you are required to complete at least 40 relevant units of CPD each year, where one unit is equal to one hour. 21 units must be verifiable; the other 19 can be non-verifiable.

Verifiable CPD
Your course counts as verifiable CPD, if you can answer "yes" to these questions:

  1. Was the learning activity relevant to your career?
  2. Can you explain how you will apply the learning in the workplace?

You select courses that meet these criteria, and as you complete each course you get a CPD certificate so you can provide ACCA with the evidence that you undertook the learning activity.

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