Digital Transformation Strategy

by Jeremy Swinfen Green
access120 days access
cpd hours4 CPD hours
price£75+vat

This course will enable you to:

  • Understand the importance of digital transformation for senior management and the underlying forces driving it
  • Learn why Digital transformation is whole-of-organisation issue and why careful planning and preparation is key
  • Discover the internal and external factors needed for creating a vision for digital transformation
  • Understand the role that innovative thinking plays in delivering successful change
  • Ensure you can manage changes in digital technology successfully

Digital transformation is a huge opportunity, but managing it effectively requires vision, leadership and common sense. There are opportunities to increase efficiency, reduce costs, enhance quality and deliver greater customer satisfaction, but how do you decide where to start?

This course will take you through the process of developing a digital transformation strategy, helping you to understand the opportunities available to your organisation, prioritise and choose the right ones, understand the process of innovation and anticipate the likely barriers and risks. It will also help you to put in place the foundations of effective project management needed to manage implementation.

Digital transformation

  • Digital transformation explained
  • What is digital transformation?
  • Failures
  • Future disruptors
  • Understanding disruption
  • Analysing your market
  • Whatís driving digital transformation?
  • Digital transformation Q&A
  • Are you a techie?
  • Technology briefing
  • Living up to your potential
  • Opportunities for the finance function

Digital transformation programmes

  • A whole-of-organisation issue
  • Projects or programmes?
  • DX and me
  • DX in your organisation
  • Do you have what it takes?
  • Leading digital transformation
  • Learn from the best
  • Reporting and responding
  • Promoting change
  • Technological change

Making it happen

  • Identifying the opportunity
  • Strategic analysis tools
  • The customer
  • Digital technology and customer experience
  • Creating the right culture
  • Digital maturity
  • How mature?
  • DX maturity model
  • Technology readiness

Innovation, barriers and risk

  • Ensuring innovation
  • Producing ideas
  • Promoting innovation
  • Barriers to change
  • Avoiding the obstacles
  • Size isnít everything
  • Managing risk
  • DX strategy Q&A
  • DX failure
  • Out of the box?

Managing change

  • Small projects
  • Linking projects
  • Managing digital change
  • Successful change
  • A change for the better
  • Manging digital change Q&A

Managing projects

  • Planning steps
  • Project planning
  • What can go wrong?
  • First mover disadvantage
  • When things go wrong
  • Common mistakes
  • The case of the BBC
  • Project managing DX projects
  • Running DX projects
  • Project management skills
  • Dos and Doníts
  • Technology enablers
  • Overcoming barriers

Jeremy Swinfen Green has worked in online marketing, communication and business strategy since 1993.

In 1995 he was appointed the first Digital Media Director by Aegis, the holding company of the Carat media agency group. Subsequent to that he worked as Strategic Operations Director for media owner emap digital, Managing Partner at digital consultancy iLevel Generator, Digital Director at direct response agency MC&C, and Managing Director at the user experience consultancy Amberlight.

He has run Social Media Risk Consulting and its sister agency Mosoco, which provides social media marketing services, since 2013.

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