Persuasive Writing
Being able to influence business conversations and strategic decisions, is an increasingly important skill for accountants. This course explains how to use the written word to get people on board with new ideas and innovative ways of thinking, and build deeper connections and networks with colleagues and clients.
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This course will enable you to
- Write in a way that influences colleagues and helps decision making
- Build rational arguments supported by compelling evidence
- Create emotional connections when you write
- Develop a process to ensure consistent and effective writing
- Edit, review and evaluate the success of your communications
About the course
You might not associate the skill of writing with the accountancy profession. However, being able to present your ideas and arguments in a compelling way, that helps your clients or your organisation to make good decisions, is an increasingly important skill for accountants.
This course will take you through all of the factors to consider in order to present your ideas effectively and influence colleagues and clients.
It will help you understand your audience, build convincing rational arguments and make personal and emotional connections. You will also look at structure and tone, grammar, consistency and editing, in order to develop a writing process that works for you.
Look inside
Contents
- Writing with purpose
- Why is persuasive writing important?
- The art of persuasion
- Understanding your audience
- Understanding non-specialists
- Setting writing goals
- Defining your purpose
- Winning minds
- Influencing through logic
- The burden of proof
- Sharing uncertain data
- Winning hearts
- Influencing through empathy
- The power of story
- Inclusion and representation
- Structure and tone
- The essence of impactful writing
- Building an effective structure
- Supporting and guiding your reader
- Beginnings and endings
- Changing tone
- Getting to grips with grammar
- Process
- Developing your writing process
- Collaborative writing
- Storyboarding
- Revising and editing
- Tools and tips
How it works
Author
Reviews
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Why not upgrade?Find the best way to complete your CPD | CourseNeed just a few unitshourshours? | Pick n MixAll you need for this year's CPD. | LicenceAll you need for this year and more. | TeamKeep your whole team up to date. |
|---|---|---|---|---|
| Access to this course | ||||
| Total CPD unitshourshours | 4 unitshourshours | 21 units20 hours21 hours | 1,500+ unitshourshours | 1,500+ unitshourshours |
| Access period | 120 days | 120 days | 12 months | 12+ months |
| Audit-proof CPD completion certificate | ||||
| Immediate access to our entire CPD catalogue | ||||
| Monthly webinars, 15-minute CPD Bites, video interviews with industry leaders, and more! | ||||
| Account manager on hand to support your team’s needs | ||||
| Learn more | Learn more | Learn more | ||
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Use ACPD101 for 10% off any purchase.