Digital Transformation Strategy: Getting Started

by Jeremy Swinfen Green

Digital transformation is a huge opportunity for your organisation but knowing where to start can be difficult. This course helps you understand the vision, leadership and common sense required to take benefit from this new way of working.

price £75+vat
cpd hours 4 CPD hours
access 120 days' access

This course will enable you to

  • Understand the importance of digital transformation for senior management and the underlying forces driving it
  • Learn why digital transformation is a whole-of-organisation issue and why careful planning and preparation is key
  • Discover the internal and external factors needed for creating a vision for digital transformation
  • Understand the role that innovative thinking plays in delivering successful change
  • Ensure you can manage changes in digital technology successfully

About the course

Digital transformation is a huge opportunity, but managing it effectively requires vision, leadership and common sense. There are opportunities to increase efficiency, reduce costs, enhance quality and deliver greater customer satisfaction, but how do you decide where to start?

This course will take you through the process of developing a digital transformation strategy, helping you to understand the opportunities available to your organisation, prioritise and choose the right ones, understand the process of innovation and anticipate the likely barriers and risks. It will also help you to put in place the foundations of effective project management needed to manage implementation.

Look inside

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Contents

  • Digital transformation
    • Digital transformation explained
    • What is digital transformation?
    • Analysing your market
    • What’s driving digital transformation?
    • Digital transformation Q&A
    • Technology briefing
    • Opportunities for the finance function
  • Digital transformation programmes
    • A whole-of-organisation issue
    • Projects or programmes?
    • DX in your organisation
    • Leading digital transformation
    • Learn from the best
    • Reporting and responding
    • Technological change
  • Making it happen
    • Identifying the opportunity
    • Strategic analysis tools
    • Digital technology and customer experience
    • Creating the right culture
    • Digital maturity
    • Technology readiness
  • Innovation, barriers and risk
    • Ensuring innovation
    • Producing ideas
    • Promoting innovation
    • Avoiding the obstacles
    • Size isn’t everything
    • Managing risk
    • DX strategy Q&A
  • Managing change
    • Small projects
    • Managing change
    • Successful change
    • Managing digital change Q&A
  • Managing projects
    • Project planning
    • What can go wrong?
    • Common mistakes
    • The case of the BBC
    • Project managing DX projects
    • Running DX projects
    • Dos and Don’ts
    • Technology enablers

Author

Jeremy Swinfen Green

Has been working in online marketing, communication and business strategy since 1993.

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Access to this course
Total CPD unitshourshours4 unitshourshours21 units20 hours21 hours800+ unitshourshours800+ unitshourshours
Access period120 days120 days12 months12+ months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team’s needs
Learn moreLearn moreLearn more
Recommended

Why not upgrade?

Find the best way to complete your CPD

Licence

All you need for this year and more.

Access to this course
Total CPD unitshourshours800+ unitshourshours
Access period12 months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Why not upgrade?

Find the best way to complete your CPD

Course

Need just a few unitshourshours?

Access to this course
Total CPD unitshourshours4 unitshourshours
Access period120 days
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs

Why not upgrade?

Find the best way to complete your CPD

Pick n Mix

All you need for this year's CPD.

Access to this course
Total CPD unitshourshours21 units20 hours21 hours
Access period120 days
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Why not upgrade?

Find the best way to complete your CPD

Team

Keep your whole team up to date.

Access to this course
Total CPD unitshourshours800+ unitshourshours
Access period12+ months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Why not upgrade?

Find the best way to complete your CPD

Licence

Recommended

All you need for this year and more.

Access to this course
Total CPD unitshourshours800+ unitshourshours
Access period12 months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Course

Need just a few unitshourshours?

Access to this course
Total CPD unitshourshours4 unitshourshours
Access period120 days
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs

Pick n Mix

All you need for this year's CPD.

Access to this course
Total CPD unitshourshours21 units20 hours21 hours
Access period120 days
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Team

Keep your whole team up to date.

Access to this course
Total CPD unitshourshours800+ unitshourshours
Access period12+ months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

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