Social Media for Accountants

by Anna Faherty
access120 days access
cpd hours4 CPD hours
price£75+vat

This course will enable you to:

  • Define your own professional goals in using social media
  • Identify the most personally relevant social media platforms and tools
  • Appreciate the importance of social media etiquette and appropriate privacy settings
  • Use social media to stay up-to-date
  • Develop your personal social media brand
  • Build an online professional network
  • Monitor the effectiveness of your social media activity
  • Avoid information overload
  • Integrate social media as a tool within your wider organisational practices

Social media is a powerful tool for supporting your professional activities. It can help you build networks, enhance organisational processes and work practices and boost your personal career development.

If you've ever wanted to exploit the power of social media but didn't know where to start, this course is for you. You'll consider how social media can help you achieve your own professional goals, explore some of the most common social media platforms and discover how other organisations and individuals use social media in a professional context. You'll develop your own personal social media brand, start to build an online professional network and discover diverse new sources of specialist information. Finally, you'll consider how social media can be used for marketing, organising events or managing collaborative and remote-working projects.

Throughout, you'll access targeted information delivered across a range of blogs and social networks.

Social Media for Accountants is part of Nelson Croom's Issues and Debates suite of learning. Issues and Debates courses stimulate intelligent dialogue and debate and provide a valuable and evolving resource of professional knowledge and experience. These courses are topical, practical and highly relevant to today's changing market. Each module is split into two activities: Understanding the issues and Putting it into practice. The first encourages you to think about a topic, drawing on your own professional experience and knowledge. The second helps you to put ideas and/or theories into practice as part of your day-to-day work.

Introducing social media and social networking

  • Web 2.0 and the semantic web
  • Social media as a concept
  • Social media platforms
  • Social networking
  • Privacy and openness

Social media and you

  • Using social media for business
  • Defining your goals
  • Choosing your platforms
  • Presenting yourself
  • Setting up your network

Staying informed

  • Using social media to keep up-to-date
  • Following blogs
  • Joining groups
  • Using social media clients
  • Avoiding information overload

Building relationships

  • Using social media to spark new relationships
  • Social media etiquette
  • Virtual vs. physical networking
  • Monitoring success
  • Building your personal brand

Extreme social media

  • Social media for marketing
  • Social media projects
  • Social media events
  • Live streaming
  • Virtual reality

Anna Faherty is a writer, editor, researcher and educator who works across the publishing, museum and science communication sectors.

She collaborates with a diverse range of organisations to help them develop profitable products and effective, audience-focused communications. Her clients include the British Museum, Oxford University Press, Pearson and the V&A.

A scientist by training, Anna built up almost two decades of commercial product development and management experience, gained in higher education and professional publishing, before setting up her own consultancy business. She has also served as the Trustee of a small local museum and is sensitive to the needs of international audiences, having studied and worked in the UK, Australia, South Africa and the Seychelles.

Anna has delivered workshops and webinars for ACCA and the AIA and has lectured at City University, Kingston University, Oxford Brookes University and University College London. She is the author of two books (both published by Wellcome Collection) and her research paper on novel business models was recognised by an international award for excellence.

You can find out more about Anna's professional experience at: www.strategiccontent.co.uk, or follow her on Twitter at @mafunyane.

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