The Trusted Business Advisor

by John Taylor

These days your clients are looking for more from their accountants, they want a trusted business advisor. This course looks at the processes, steps and technology that enable you to understand your clients' businesses, build stronger relationships and add real value.

price £75+vat
cpd hours 4 CPD hours
access 120 days' access

This course will enable you to

  • Develop a relationship, as a trusted advisor, with your clients
  • Add value to your client, and their business so you are the first person they turn to for advice
  • Build rapport with new clients by establishing an accurate view of the business and the people working within it.
  • Develop complex relationships with multiple clients through effective use of technologies such as CRM

About the course

These days your clients are looking for more from their accountants. They want help with their accounts, annual returns and tax, yes, but also with developing, growing and maximising their business – they want a trusted business advisor. Because you understand your client's business better than most you are well placed to take on this rewarding and lucrative role.

This course explores how you can develop stronger relationships with your clients and how you can transition from being purely a supplier of useful services to becoming a trusted business advisor. It will help you to better understand your clients’ businesses and identify areas of pain and opportunity so you can add real value. You'll also explore how keeping up with technology like CRM and enhancing communications with your clients can benefit both sides.

Look inside

imac
slide-1
slide-2
slide-3
slide-4
slide-5
slide-1-thumbnail
slide-2-thumbnail
slide-3-thumbnail
slide-4-thumbnail
slide-5-thumbnail

Contents

  • The role
    • Beyond compliance
    • Understanding the role
    • Becoming a trusted business advisor
    • Your ethical responsibilities
    • Ethical traps
    • The benefits
    • The heart of the business
    • Understanding the client
  • Creating trust
    • How to build trust
    • Key components
    • Credibility
    • Reliability
    • Intimacy
    • Being trustworthy
    • Self-orientation
    • Building the trust relationship
    • Knowledge and trust
    • Active listening
  • Understanding your client
    • The client's needs
    • Active listening
    • Business knowledge
    • Managing relationships
    • Asking the right questions
    • Management skills
    • Master the financials
    • Business acumen
    • Guidance and good decisions
    • Pain and opportunity
  • Managing client relationships
    • Using CRM
    • Building the database
    • CRM software
    • Building rapport
    • Treat clients as individuals
    • Avoiding traps and pitfalls
    • The right staff and skills
    • Business awareness
    • Goals and objectives
    • Being an advisor
    • Alignment with KPIs

How it works

Author

John Taylor

John is a Chartered Accountant who spent many years advising small and medium-sized businesses across the North of England. He specialised in dealing with the particular problems faced by large family-owned companies. John joined Bradford College where he taught a wide range of students from diverse backgrounds and with varying levels of ability. John later joined Leeds Met University where he specialised in teaching auditing on ACCA professional courses and Forensic Accounting at Masters level. He is now a freelance author and lecturer.

Reviews

Recommended

Why not upgrade?

Find the best way to complete your CPD

Course

Need just a few unitshourshours?

Pick n Mix

All you need for this year's CPD.

Licence

All you need for this year and more.

Team

Keep your whole team up to date.

Access to this course
Total CPD unitshourshours4 unitshourshours21 units20 hours21 hours800+ unitshourshours800+ unitshourshours
Access period120 days120 days12 months12+ months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team’s needs
Learn moreLearn moreLearn more
Recommended

Why not upgrade?

Find the best way to complete your CPD

Licence

All you need for this year and more.

Access to this course
Total CPD unitshourshours800+ unitshourshours
Access period12 months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Why not upgrade?

Find the best way to complete your CPD

Course

Need just a few unitshourshours?

Access to this course
Total CPD unitshourshours4 unitshourshours
Access period120 days
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs

Why not upgrade?

Find the best way to complete your CPD

Pick n Mix

All you need for this year's CPD.

Access to this course
Total CPD unitshourshours21 units20 hours21 hours
Access period120 days
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Why not upgrade?

Find the best way to complete your CPD

Team

Keep your whole team up to date.

Access to this course
Total CPD unitshourshours800+ unitshourshours
Access period12+ months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Why not upgrade?

Find the best way to complete your CPD

Licence

Recommended

All you need for this year and more.

Access to this course
Total CPD unitshourshours800+ unitshourshours
Access period12 months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Course

Need just a few unitshourshours?

Access to this course
Total CPD unitshourshours4 unitshourshours
Access period120 days
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs

Pick n Mix

All you need for this year's CPD.

Access to this course
Total CPD unitshourshours21 units20 hours21 hours
Access period120 days
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Team

Keep your whole team up to date.

Access to this course
Total CPD unitshourshours800+ unitshourshours
Access period12+ months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

You might also like

Take a look at some of our bestselling courses