Digital Transformation of Processes, Products and Services

by Jeremy Swinfen Green
access120 days access
cpd hours4 CPD hours
price£75+vat

This course will enable you to:

  • Understand the importance of digitising internal processes for improving organisational operations
  • Recognise the risks involved in digital transformation
  • Explore the ways in which digital technology can help you gain a better understanding of your customers and how this can lead to more successful products and services
  • Learn about the ways digital technology can be used to create highly engaged customers, increasing market share and profitability

Digital transformation is a huge opportunity and can enhance the efficiency of organisational operations. But too often great strategic plans are let down by poor implementation, underestimating risks or because the real issues at the heart of the business aren't addressed.

This course will help you to lift the bonnet of the business and understand how it can be transformed through a detailed understanding of the processes, products and services that are an organisation's life blood. The course looks at digitising the finance function as well as looking at how digital transformation can help improve how you serve and interact with your customers. Finally, you can explore new business models and find out how they can help your organisation increase customer engagement and boost market share and profitability.

Internal processes

  • Driver of DX in administration
  • Lean manufacturing
  • Lean and you
  • Applying lean principles
  • Digitising internal processes Q&A
  • Human factors
  • Digitising the employee
  • It's a process
  • Transforming the jobs market

Digital risk and the future of finance

  • Just in time
  • Technology factors
  • Managing the digital estate
  • The data journey
  • Digitising finance departments
  • The finance function
  • Fraud and compliance risks
  • On the horizon
  • A vison of the future

Customer service

  • Digitising products and services explained
  • Market needs
  • Keeping customers happy
  • Customer focus
  • Missed opportunities
  • Entering a new market

Products and services

  • Customising products
  • Adding value
  • Rolls Royce
  • Grocery retail and convenience
  • Identifying risks
  • Common risks
  • Using your data
  • Skills, credibility and digital infrastructure

New business models

  • New business models
  • Digitising products and services Q&A
  • Moving online
  • Managing communication channels
  • Measurement and KPIs
  • Managing online reputation
  • Justification of expenditure
  • Are you a marketing guru?

Jeremy Swinfen Green has worked in online marketing, communication and business strategy since 1993.

In 1995 he was appointed the first Digital Media Director by Aegis, the holding company of the Carat media agency group. Subsequent to that he worked as Strategic Operations Director for media owner emap digital, Managing Partner at digital consultancy iLevel Generator, Digital Director at direct response agency MC&C, and Managing Director at the user experience consultancy Amberlight.

He has run Social Media Risk Consulting and its sister agency Mosoco, which provides social media marketing services, since 2013.

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