About Samuel Ellis
Sam is Head of Accounting for EMEA and APAC at InterWorks, a global specialist data consulting practice and software reseller. The practice focuses on the full business analytics stack including databases, data engineering and data visualisation.
Sam has been using modern data technologies for the past decade to operate a lean and agile accounting function, utilising automation, APIs and self-serve data analytics software.
Sam was a founding member and Chair of ACCA's Global Technology forum, steering ACCA's approach to updating members around key technology developments and trends.
Sam has spoken at numerous industry events and seminars including the AAT annual conference, ACCA''s annual Chair conference and PQ Magazine.
Sam has a passion for technology and has extensive experience in Xero cloud accounting software, Salesforce CRM and Tableau data analytics platform. He uses modern data analytics software e.g. Tableau to transform accounting reporting in a modern, shareable and actionable format whilst reducing time taken to prepare reports and streamlining content to minimise noise.
Sam has been involved in all areas of accounting including, annual accounts, MI reporting, transfers pricing, M&A, fundraising, tax and audit.
What Makes Sam Tick?
Sam cares about demystifying technology, and believes that better use and understanding of technology will enhance the value accountants deliver to businesses and future proof the profession.
CPD Courses

Financial Modelling: Getting Started
Financial modelling is one of the most highly valued skills of the finance professional. This course will help you to get started mastering that skill, by choosing the right approach, following the right processes and adhering to the relevant standards and guidelines.

Financial Modelling: Building a Model
Financial modelling is an invaluable skill for accountants but in the wrong hands, models can be confusing and misleading. This course will teach you to build robust financial models in Excel to forecast future performance, and to measure and respond to uncertainty and change.

Future of Finance: Digital Innovation
When looking towards the future of finance, it's important to understand the role of emerging digital innovations. This course explores the changing technological landscape and the specific innovations that are transforming the role of the accountant and the processes you use.

Technology Trends for Accountants
Advances in technology are reshaping the role of accountants. From cloud accounting and machine learning to blockchain, deep learning, and more. Discover what these current, emerging and disruptive technologies mean for the accounting profession.