Strategic Analysis and Competitive Positioning

by Patrick Macdonald

This high level course covers the strategic planning process for a business from start to finish, giving you the tools you'll need to build enduring competitive advantage and develop a solid strategic plan.

This course is not currently available

This course will enable you to

  • Understand external and internal factors when putting together your business strategy
  • Determine your competitive position
  • Recognise where you’d like to move your business and how to get there
  • Assess the impact of your strategy – the time or cost required, the resources available to you and the risks
  • Create a strategic action plan for your business and begin to implement it

About the course

How does a business win customers, beat its competitors, make a profit and grow? These questions are fundamental to business success. But can you – or your clients – answer them? Strategic Analysis and Competitive Positioning gives you the tools you'll need to build enduring competitive advantage and develop a solid strategic plan. When you've finished working through the course you'll have the basis of your strategic plan.

This high level course covers the strategic planning process for a business from start to finish, including an understanding of business lifecycles and industry consolidation. You'll explore the external factors that matter when you're putting together a business strategy, including sector attractiveness, sources of competitive advantage and differentiation.

Look inside

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Contents

  • Getting started
    • What is the strategic planning process?
    • What is the "outside-in" approach?
    • What is the quick method?
    • What is the business lifecycle?
    • What are the benefits of industry consolidation?
  • Where you are: external
    • How attractive is your sector?
    • What is the "five forces" model?
    • How can you gain a competitive advantage?
    • What is customer segmentation?
    • What is the importance of scale?
    • How can differentiation and cost advantage be used?
  • Where you are: internal
    • What is the value chain?
    • Why should you analyse the value chain?
    • What is outsourcing?
    • How does your cost structure compare with competitors'?
    • What is a competitive position?
    • How can you integrate your work?
  • Where you want to be and how to get there
    • Where is the source of your ideas?
    • How do value disciplines help businesses win?
    • How can you shift your competitive position?
    • How can you use the impact-effort matrix to prioritise?
    • How can you use the risk-return matrix to prioritise?
  • Turning ideas into action
    • How do you pull together your sources?
    • How do you scenario plan?
    • How do you present a strategy?
    • What is SWOT analysis?
    • How do you prepare for scrutiny?
    • What's the action plan?
    • What are the next steps?

Author

Patrick Macdonald

Chartered Engineer, Fellow of the Royal Society of Arts and Companion of the Chartered Management Institute.

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