Persuasive Writing

by Anna Faherty

Being able to influence business conversations and strategic decisions, is an increasingly important skill for accountants. This course explains how to use the written word to get people on board with new ideas and innovative ways of thinking, and build deeper connections and networks with colleagues and clients.

price £75+vat
cpd hours 4 CPD hours
access 120 days' access

This course will enable you to

  • Write in a way that influences colleagues and helps decision making
  • Build rational arguments supported by compelling evidence
  • Create emotional connections when you write
  • Develop a process to ensure consistent and effective writing
  • Edit, review and evaluate the success of your communications

About the course

You might not associate the skill of writing with the accountancy profession. However, being able to present your ideas and arguments in a compelling way, that helps your clients or your organisation to make good decisions, is an increasingly important skill for accountants.

This course will take you through all of the factors to consider in order to present your ideas effectively and influence colleagues and clients.

It will help you understand your audience, build convincing rational arguments and make personal and emotional connections. You will also look at structure and tone, grammar, consistency and editing, in order to develop a writing process that works for you.

Look inside

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Contents

  • Writing with purpose
    • Why is persuasive writing important?
    • The art of persuasion
    • Understanding your audience
    • Understanding non-specialists
    • Setting writing goals
    • Defining your purpose
  • Winning minds
    • Influencing through logic
    • The burden of proof
    • Sharing uncertain data
  • Winning hearts
    • Influencing through empathy
    • The power of story
    • Inclusion and representation
  • Structure and tone
    • The essence of impactful writing
    • Building an effective structure
    • Supporting and guiding your reader
    • Beginnings and endings
    • Changing tone
    • Getting to grips with grammar
  • Process
    • Developing your writing process
    • Collaborative writing
    • Storyboarding
    • Revising and editing
    • Tools and tips

How it works

Author

Anna Faherty

Writer, lecturer and consultant working across the publishing, museum and charity sectors.

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Access to this course
Total CPD unitshourshours4 unitshourshours21 units20 hours21 hours800+ unitshourshours800+ unitshourshours
Access period120 days120 days12 months12+ months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your teamís needs
Learn moreLearn moreLearn more
Recommended

Why not upgrade?

Find the best way to complete your CPD

Licence

All you need for this year and more.

Access to this course
Total CPD unitshourshours800+ unitshourshours
Access period12 months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Why not upgrade?

Find the best way to complete your CPD

Course

Need just a few unitshourshours?

Access to this course
Total CPD unitshourshours4 unitshourshours
Access period120 days
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs

Why not upgrade?

Find the best way to complete your CPD

Pick n Mix

All you need for this year's CPD.

Access to this course
Total CPD unitshourshours21 units20 hours21 hours
Access period120 days
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Why not upgrade?

Find the best way to complete your CPD

Team

Keep your whole team up to date.

Access to this course
Total CPD unitshourshours800+ unitshourshours
Access period12+ months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Why not upgrade?

Find the best way to complete your CPD

Licence

Recommended

All you need for this year and more.

Access to this course
Total CPD unitshourshours800+ unitshourshours
Access period12 months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Course

Need just a few unitshourshours?

Access to this course
Total CPD unitshourshours4 unitshourshours
Access period120 days
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs

Pick n Mix

All you need for this year's CPD.

Access to this course
Total CPD unitshourshours21 units20 hours21 hours
Access period120 days
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

Team

Keep your whole team up to date.

Access to this course
Total CPD unitshourshours800+ unitshourshours
Access period12+ months
Audit-proof CPD completion certificate
Immediate access to our entire CPD catalogue
Exclusive news and CPD every week plus monthly webinars, all year round
Account manager on hand to support your team's needs
Learn more

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