Thinking Strategically

by Anna Faherty
access120 days access
cpd hours4 CPD hours
price£75+vat

This course will enable you to:

  • Deal with uncertainty
  • Question the status quo
  • Use a combination of creative and analytical skills

Thinking Strategically for Accountants has been designed for accounting and finance professionals who want to develop their strategic thinking skills. With activities and scenarios based in the finance world, this course will show you why strategy is important to finance professionals, and offer tips to help you to think strategically within the organisation.

Strategy and you

  • What is strategy?
  • Why is strategy important?
  • How is strategy different from planning?
  • What is strategic thinking?
  • Who needs to think strategically?
  • How will thinking strategically improve my performance?
  • When should I think strategically?
  • Can thinking strategically be a bad thing?

Thinking differently

  • How is thinking strategically different to what I do the rest of the time?
  • What skills do I need to be able to think strategically?
  • What is creative thinking?
  • How do I research and analyse information?
  • How do I make decisions?
  • How do I communicate strategy?
  • How do I handle uncertainty and change?
  • Where can I find inspiration?

Theory and process

  • What is the right way to do strategy?
  • What strategic theory should I be aware of?
  • What processes do organisations typically go through to develop strategy?
  • What processes do organisations typically go through to implement strategy?
  • How do I keep up with new developments?

Tools and techniques

  • Why should I use strategic tools?
  • How do I create a SWOT analysis?
  • What internal factors should I consider?
  • What external factors should I consider?
  • How do I plan for the future?
  • How can I measure success?
  • What other tools might I need to know about?

Making it happen

  • How does theory work in practice?
  • How do I fit into the strategic process?
  • How can I contribute to my organisationís strategy?
  • What makes a good strategy work?
  • How do I monitor and evaluate what Iíve been doing?
  • What other factors do I need to take into account?
  • What do I do if I donít agree with the strategy?
  • When should strategy change?

Anna Faherty is a writer, editor, researcher and educator who works across the publishing, museum and science communication sectors.

She collaborates with a diverse range of organisations to help them develop profitable products and effective, audience-focused communications. Her clients include the British Museum, Oxford University Press, Pearson and the V&A.

A scientist by training, Anna built up almost two decades of commercial product development and management experience, gained in higher education and professional publishing, before setting up her own consultancy business. She has also served as the Trustee of a small local museum and is sensitive to the needs of international audiences, having studied and worked in the UK, Australia, South Africa and the Seychelles.

Anna has delivered workshops and webinars for ACCA and the AIA and has lectured at City University, Kingston University, Oxford Brookes University and University College London. She is the author of two books (both published by Wellcome Collection) and her research paper on novel business models was recognised by an international award for excellence.

You can find out more about Anna's professional experience at: www.strategiccontent.co.uk, or follow her on Twitter at @mafunyane.

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